Twitter’s trial of rolling out 280 characters tweet: A Boon Or Bane for Twitter Marketing?
The most famous micro-blogging site Twitter, has announced on September 27 that it has started a tryout period of doubling its tweet’s characters from 140 to 280.
The announcement, however, doesn’t seem to get overwhelming responses from many of the users, worldwide. Twitter being used as a medium for social networking by 328 million monthly active users, is receiving mixed reactions over its decision. According to tweeps, one of the reasons why the medium gained immense popularity among them is, they find it an extremely concised platform to share their emotions and experiences without adding unnecessary distortions in the tweet.
Nevertheless, the production and management team of Twitter has their own logic to support the decision. Their notions behind the decision is, extending tweet’s character limit would provide more elbow space to users for depicting their emotions and views. It also proclaimed, tweet’s refashioning will be experimented in all languages excluding Japanese, Chinese and Korean as these three languages have characters which could express more than other languages.
Let’s have a glance on divergent thoughts of users and production team.
Aliza Rozen, Project Manager at Twitter, in a blog, said, “ Trying to cram your thoughts into a Tweet – we’ve all been there, and it’s a pain.”
“Sometimes, I have to remove a word that conveys an important meaning or emotion, or I don’t send my Tweet at all.”
“We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters – we felt it, too”.
“But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint,” she said.
Twitter CEO, Jack Dorsey was the first to post 280 chars tweet, he tweeted “This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence!”.
What tweeps said:
280 characters?! Holy shit if I could go back and edit all of my past tweets that cut off right before I reached what I actually wanted to s
— michael popcorn (@Michael5SOS) September 26, 2017
If you're upset about the 280 characters thing, just imagine what John Kelly must be thinking
— Amir Tibon (@amirtibon) September 26, 2017
What’s the trial bags for marketers?
Well, as the trial has just rolled out, we can’t say anything precisely on the matter. However, if looked at the mixed reactions it got from users, we can deduce that 280 characters long tweet would not affect your business much. On one hand, you will get greater space to describe your products and servings. On the other hand, it will bring more challenges to you to craft your words while describing your products, in even better creative manner.
As of now, I would suggest you to keep practicing your ongoing strategies and gauge the success or failure of 280 characters trial for sometime.
Stay tuned with our blogs. We will back soon with our new articles to guide your business leveraging the all-new tweet’s space ( if got approval).